Privacy policy
PRIVACY POLICY
Last updated: 13 October 2026
This Privacy Policy explains how MIID — My Identity in Design (“MIID”, “we”, “us” or “our”) collects, uses, shares and protects personal information when you visit our website, place an order, contact us or interact with our services.
Our online store operates through Shopify, and we serve customers in selected international markets.
We process personal information in accordance with applicable privacy and data protection laws, including the Hong Kong Personal Data (Privacy) Ordinance and, where applicable, the European Union General Data Protection Regulation (“GDPR”), UK GDPR and other relevant data protection legislation.
1. WHO WE ARE
The business responsible for operating MIID and determining the purposes of processing customer personal information is:
Legal entity: MIID Limited
Trading name: MIID — My Identity in Design
Registered address: World Trust Tower-Central_Hong Kong
Business registration number: 80992873
Privacy contact: info@miidstore.com
Website: https://miidstore.com
For questions about this Privacy Policy or your personal information, please contact us using the details above.
2. PERSONAL INFORMATION WE COLLECT
Depending on how you interact with MIID, we may collect the following categories of information.
Identity and contact information
Your name, email address, telephone number, billing address and shipping address.
Order information
Products purchased, sizes and variants selected, order history, amounts paid, shipping information, tracking details, returns and refunds.
Payment information
Payment status, transaction references, payment method and limited payment-related information provided by our payment processors.
Full payment card details are handled by authorised payment service providers rather than stored directly by MIID.
Customer service communications
Messages you send to us, including questions about products, orders, delivery, returns or exchanges, and our responses.
Marketing information
Your newsletter preferences, marketing subscriptions and interactions with our communications, where collected.
Technical and browsing information
Information such as your IP address, device type, browser information, pages viewed and interactions with the Site, which may be collected through Shopify, cookies and other technologies.
3. HOW WE USE YOUR INFORMATION
We use personal information to:
• Process payments and fulfil orders.
• Arrange shipping, customs clearance and delivery.
• Manage returns, exchanges and refunds.
• Communicate about orders and respond to enquiries.
• Prevent fraud and protect our website.
• Maintain accounting, tax and legally required business records.
• Improve our website, products and customer experience.
• Send marketing communications where permitted by law.
• Analyse website performance and advertising effectiveness where the relevant technology and permissions are in place.
Where the GDPR applies, processing may rely on performance of a contract, compliance with a legal obligation, our legitimate interests or your consent, depending on the purpose and applicable requirements.
You may withdraw consent at any time where processing is based on consent.
4. SHOPIFY AND ECOMMERCE SERVICES
MIID operates its online store through Shopify.
Shopify provides the technical infrastructure used to display products, manage checkout, process orders and support ecommerce operations.
Depending on the services enabled in our store, Shopify and other authorised providers may process personal information to support these functions.
For more information about how Shopify handles customer data, please visit Shopify’s privacy information.
5. SHIPPING AND FULFILMENT
MIID currently works with SilkRoadFulfill, operated by ShenZhen SilkRoad Global Co., Ltd., to manage the fulfilment and international delivery of orders from Shenzhen, China.
To fulfil your order, we may share the necessary information with our logistics provider and its authorised shipping partners, including:
• Recipient name
• Delivery address
• Contact telephone number
• Order contents and quantities
• Shipping instructions
• Customs information required for international delivery
This information is used to prepare, dispatch, track and deliver your order, and where necessary to process returns or delivery issues.
Relevant information may also be disclosed to customs authorities or other public authorities where legally required.
6. OTHER SERVICE PROVIDERS
We may share personal information with service providers who support our business operations, including:
Ecommerce platform: Shopify.
Payment processing: The payment providers enabled at our checkout.
Logistics: SilkRoadFulfill, relevant carriers and customs service providers.
Customer communications: Email, customer service and marketing services enabled by MIID.
Analytics and advertising: Analytics, advertising or measurement services where installed and activated.
We share only the information reasonably necessary for these purposes.
Certain service providers may act as independent data controllers under their own privacy notices.
We do not sell customer contact lists to third parties.
7. COOKIES AND TRACKING TECHNOLOGIES
Our Site uses cookies and similar technologies to operate our online store and improve the shopping experience.
These may include:
Essential technologies: Required for security, shopping cart functionality, checkout and other necessary website features.
Analytics technologies: Used to understand website traffic and customer interactions where enabled.
Advertising and marketing technologies: Used to measure advertising performance or personalise marketing where enabled.
Where consent is legally required, non-essential technologies will be subject to the appropriate consent choices.
You can manage your privacy preferences through the controls made available on our Site, where applicable, as well as your browser settings.
The specific technologies used may change as we update our ecommerce and marketing services.
8. MARKETING COMMUNICATIONS
If you subscribe to MIID updates or otherwise provide the required permission, we may send information about product launches, collections, availability and other brand news.
You can unsubscribe from marketing emails at any time using the unsubscribe link in our messages or by contacting us.
Transactional communications relating to orders, payments, delivery and customer support are not marketing subscriptions and may still be sent when necessary.
9. INTERNATIONAL DATA TRANSFERS
MIID operates internationally.
Personal information may be processed in Hong Kong, mainland China and other countries where our ecommerce, payment, logistics or technology providers operate.
For example, order and delivery information is shared with our warehouse and shipping partners in China to fulfil international orders.
Where data protection law requires specific safeguards for international transfers, we will use appropriate legal mechanisms and protections.
These may include applicable adequacy arrangements, contractual safeguards or other lawful transfer mechanisms, depending on the transfer and the parties involved.
10. DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including:
• Completing and maintaining order records.
• Handling delivery, returns and customer service enquiries.
• Meeting applicable tax, accounting and legal obligations.
• Preventing fraud and resolving disputes.
• Managing marketing preferences and consent records.
Retention periods depend on the nature of the information, applicable law and the purpose for which it was collected.
When information is no longer required, we take reasonable steps to delete or anonymise it, subject to legal requirements.
11. YOUR PRIVACY RIGHTS
Depending on your location and applicable law, you may have the right to:
• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of information in certain circumstances.
• Request restriction of certain processing.
• Object to certain uses of your information, including direct marketing.
• Request portability of certain information.
• Withdraw consent where consent is the legal basis for processing.
To exercise your rights, please contact info@miidstore.com.
We may need to verify your identity before fulfilling a request.
We will respond within the time limits required by applicable law.
Where applicable, you may also complain to the relevant data protection supervisory authority.
12. SECURITY
We use reasonable technical and organisational measures to protect personal information from unauthorised access, alteration, loss or disclosure.
These include access controls, appropriate service-provider arrangements and secure technologies used by our ecommerce infrastructure.
No system can guarantee absolute security. If you believe your personal information has been compromised, please contact us.
13. CHILDREN’S PRIVACY
MIID’s online store is intended for a general adult audience and is not specifically directed at children.
We do not knowingly seek to collect personal information from children in violation of applicable laws.
If you believe a child has provided personal information to us improperly, please contact us so we can review the situation.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy to reflect changes in our services, technology, business operations or applicable law.
The current version will be published on this page, together with its last updated date.
15. CONTACT
For questions about privacy or requests concerning your personal information, contact:
MIID — My Identity in Design
Legal entity: MIID LIMITED
Email: info@miidstore.com
Registered address: World Trust Tower-Central-Hong Kong
Website: https://miidstore.com